Here's a fun little webisode thingy. It's for I Can't Believe It's Not Butter and it features brand mascot Spraychel who has now thrown her hat into the ring and is running for President. Oh sure, it's all to sell a few more tubs of fake butter but, wait, you can win money! You can play games! You can take polls! You can get coupons! And, best of all, you can witness her crush her opponent, Maxwell Butterman.
Oh but wait, what would a campaign be without a Facebook page? Oh but wait again. Where's her Second Life persona?
Oops. Sorry. Forgot SL is so 2005.
Story Worldwide are the gurus behind this one.
[Source]
