Story Worldwide | Pearez Hilton Can't Believe It's Not Butter, story, storytelling, postadvertising

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By David Burn

According to The New York Times, Unilever, which makes the margarine spread I Can't Believe It's Not Butter, has been running Spraychel Webisodessince 2005. Unliver's digital media agency, Story Worldwide, created the Spraychel campaign.

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