• Story Worldwide
    • home
    • clients
    • services
    • press
    • May 2010
    • April 2010
    • July 2009
    • June 2009
    • May 2009
    • April 2009
    • March 2009
    • February 2009
    • January 2009
    • December 2008
    • November 2008
    • October 2008
    • September 2008
    • August 2008
    • July 2008
    • June 2008
    • May 2008
    • April 2008
    • February 2008
    • March 2008
    • 2007
    • 2006
    • 2005
    • 2004
    • 2003
    • our blog
    • Seminars
    • contact
    • Junta42
    • Photoshelter
    • Promo
    • Contagious
    • Promo

    By Amy Johannes

    • Promo
    • Promo Magazine Article

    • "The company is conducting social media outreach through Facebook, Twitter and YouTube, as well as with bloggers and popular video sharing sites to promote the winning video. "

    The results are in, and a Los Angeles man has been voted the winner in Unilever's Klondike national video contest.

    Joel Levinson took home the grand prize, $100,000, for his "across-the-world" video in the "What Would You Do For a Klondike Bar?" contest.

    In his entry, Levinson shows the different places he'll go to enjoy a Klondike bar, including Hollywood, CA, The Eiffel Tower, his bed, and even the Arctic with the polar bears. In addition to the cash, Levinson will get a meet and greet with Andy Samberg, Akiva Schaffer and Jorma Taccone of "Saturday Night Live" in New York City.

    The video is available at www.KlondikeContest.com.

    Levinson's video was selected based on fan ratings, as well as feedback from a panel of judges, Unilever said. In all, Levinson received 6726 ratings on his entry and 13,369 video views, Unilever said.

    The video will not be used for advertising. Instead, the contest was designed to breathe new life into the brand's iconic question, a spokesperson said.

    Unilever received more than 500 videos entries. In all, 123,754 votes were cast for the best video before the field was narrowed to four finalists. The site received more than 319,000 visitors during the three-month-long contest, the company said.

    The company is conducting social media outreach through Facebook, Twitter and YouTube, as well as with bloggers and popular video sharing sites to promote the winning video.

    Story Worldwide worked on the campaign with help from other agencies, including Golin Harris, DDB Worldwide, Mindshare World and Mindshare Interaction. Don Jagoda handled the contest administration.

    • Add this!
    • Twitter
    • Linkedin
    • vacancies
    • post-advertising
    • © Story Worldwide 2010