If you live in the eastern US, you may have heard that the cicada (a relatively harmless insect) will emerge from a 17-year underground slumber to mate and then, sadly, perish. Until last week, I didn't really care. But after learning their story, that all changed, and it has important content marketing implications.
In this post-advertising age, we work to connect brands directly to customers by telling engaging stories that audiences actually want to hear.
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